Bannerflow

OCTOBER 12, 2018

Added into this mix is the fact Alphabet recently rebranded its ad services after nearly two decades. And which of the current crop of Google advertising services is best for your banners? A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. They are using two static image ads and one video ad.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Oktopost

APRIL 22, 2019

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. The YouTube ad would get 100% of the credit for that conversion. Accuracy in both big-picture and fine-grained analysis.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101