Chris Koch

FEBRUARY 4, 2012

We add a new twist to an existing idea or we do a deeper analysis of a well-known issue than others. It’s a set up for failure. Truly great ideas are rare. Mostly what we do with thought leadership is educate and inform. That’s not really leadership. It’s bastardized.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

DECEMBER 23, 2009

Some developers are using algorithms and analysis to determine whether conversations are positive or negative and whether the individuals within the conversation are supporters or detractors. Yet this same newness means that few are integrated with the software that marketers already have, such as CRM.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

SEPTEMBER 18, 2009

Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. that it’s hard to know where to place your bets.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. that it’s hard to know where to place your bets.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

DECEMBER 28, 2010

Buying marketing automation tools or social media analysis tools aren’t enough. Analytics can wait. We need to close the loop on what buyers do with our content and use that insight to predict what they will do next. You need people who know how to create analytical processes and algorithms and all that stuff.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100