What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
The Point
OCTOBER 29, 2014
Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) Why do you think analytics is suddenly such a hot topic? (BK)
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