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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

Instead of creating separate ad campaigns for each age group of their audience, they dynamically switched out the image while everything else remained the same: Effective Website Personalization Website personalization involves tailoring a website’s content, layout and user experience to meet the individual needs and behaviors of each visitor.

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Most Popular Multivariate Testing Tools in 2021

Convert

SEPTEMBER 8, 2021

In fact, sites like Amazon are doing exactly this… Multivariate Testing Examples. Amazon used MVT and machine learning to adjust the layout of their landing pages, resulting in a 21% increase in purchase rate in just 7 days! Multivariate Testing Example #1. Multivariate Testing Example #3. Multivariate Testing Example #4.

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