60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Amazon, Apple, Nike. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click. WOM: Word-of-Mouth.
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