Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)
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AUGUST 18, 2021
Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. It helps give faster results, especially on lower traffic sites.) Using CRO as a more holistic tool for larger data analysis, 2. Concern over how testing might affect organic traffic and page experience, 3.
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