PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

APRIL 20, 2021

Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ve compiled everything you need to know into this handy nurture building manual.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

PathFactory

SEPTEMBER 12, 2018

It leads with what the company offers rather than what the customer actually needs or wants. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. Fewer leads, more conversations. Traditional B2B marketing takes an “inside-out” approach.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40