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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

Ever wonder how Amazon always remembers your login information, the language you speak, the items in your cart , and other key things that make your user experience so smooth? This is because Amazon uses first-party cookies to remember these basic details. With this detailed data, you can build robust visitor profiles.

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Digital Marketing Trends: Does Personalization Matter Anymore?

Content Standard

Nowadays, an email that greets you as “Sir” or “Madam” is more likely to be treated as a Nigerian banking scam than a legitimate missive worth your time. Customer personas can also help in building a profile of these groups. For B2B brands, content can also be hyperfocused on a small number of individuals.

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What General Data Protection Regulation Means For You

Stevens & Tate

You will, of course, have the right to request the website owner to disclose what information you hold about the user and it is permanently deleted. Most websites that have user accounts and store information about their users (like your Amazon account storing your name, address, date of birth etc) store that data in an SQL database.

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You’re doing a terrible job with search and social

Biznology

Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Don’t update your server, template, CMS, and site content more often than every decade? Want more information about Google’s goals for search? Social Media is an Afterthought.

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The Definitive List of Cyber Monday SaaS Deals

SendX

Cloudways is a managed cloud hosting platform known for providing the best hosting solutions for all PHP based apps which can be used on top-of-the-line cloud infrastructure providers such as DigitalOcean, Google Compute Engine (GCE), Amazon Web Services (AWS), Vultr and Linode. Deal - 40% off for 3 Months on All Plans ?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Either operated by a single person or a group from the same company. Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options.

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Top SEO Agency Software for Success in 2021

Single Grain

They “ crawl the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.” With the help of this tool, you can perform keyword research for Google, YouTube, Bing, Amazon, eBay and app stores.