Online Persuasion: What Do Clients Say?
Writing on the Web
JULY 28, 2010
I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Add this to Google Bookmarks. Add this to Ning.
Let's personalize your content