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Dynamic pricing done automagically

Biznology

Replace your pricing strategist with  Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.

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Why Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. If competitors, such as Asus, Nook.

Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

5 Steps to Launching Your First Product on Amazon

Fathom

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count:  46,500. Pricing:  $70 to $550 per month. Showcase reviews:  Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count:  29,800. Pricing:  free (but requires an active Google AdWords account). Google Review Count:  19,200. Pricing:  free.

7 Companies That Should Buy Medium, Because Why Not?

Contently

While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. Facebook has tried to buy every other social network, so why not scoop up Medium for a price that wouldn’t even register on its quarterly report? Amazon. Brands Media Amazon American Express facebook Google LinkedIn Medium Salesforce Twitter

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

We cannot buy something without price checking it thoroughly. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Only research and purchase products online through Amazon. You can make these changes today, without any change in Amazon’s marketing.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like?

The Seven Best File Sharing Tools

Webbiquity

Different tools do vary though in terms of additional features, pricing, and storage capacity. As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count:  699,000. Google Review Count:  574,000.

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The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff.

What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble

Hubspot

Imagine an app where you can you look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Those things and more could be possible thanks to Google Glass, and they might not even be so far away, says tech pundit Robert Scoble. Moreover, Google Glass could actually change the nature of what marketing is. It just makes so much sense.”.

Price 38

You’re doing a terrible job with search and social

Biznology

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content. You’ve a Chequered Past. And why?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors.

I put my Sales money where my CRM mouth is

Biznology

At first, I thought that would be Nutshell CRM but after a 20-day trial of both Base CRM , which I just stumbled upon doing a cursory Google search, and Nutshell, I chose to put my money down on Base. Well, Nutshell and Base were neck-and-neck: they both integrated perfectly into my Google Apps for Business and stalked me via email and calendar, which I demand. It never happened.

CRM 62

5 Personal Assistant Tools That Actually Make Life Easier

Hubspot

With the recent release of Google Home in the U.S., Price : Free. Holly later went on to ask me about my price range, shipping preferences, and sent me several lighting options. Price: Free. Requirements: Google Calendar, iOS. Price: Allo (free), Google Home ($129). Google Home is less of an app, however, and more of a device. Price: $179.

Social Media Explained. Really.

grow - Practical Marketing Solutions

This unique perspective has earned rave reviews from thousands of executives and now I have turned this concept into a book, which I am proud to say is available on Amazon starting today:  Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Buy Social Media Explained now on Amazon. So I have this problem. There is no guilt trip or heavy sales pitch.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. The same goes for Netflix and Amazon.

Modern Consumer Behavior in an Omni-Channel World [Infographic]

Hubspot

Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers. The pricing race to the bottom is cutting into the margins of most small and mid-sized retailers –– and it’s a bit unclear for most on who to back out of this situation. Ecommerce

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Facebook is an example of a very strong vertical competitor — if a marketer wants to reach Facebook’s audience, they have to pay Facebook’s price, regardless of the other martech or adtech software they’re using. Examples today: Google AdWords and Facebook Ads. Amazon Echo is clearly a threat of this kind to other online retailers. give us digital everything.

Are your website searchers looking only for your brand names?

Biznology

They say things like, “We think they are doing their early searches in Google before they have a brand preference, and later they come to us when they know what they want.” Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. When you want to find a book, you probably don’t search Google.

Your website sucks

Biznology

Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Your site’s probably on an over-priced proprietary system that some web developer sold you for quite a lot of money. Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship.

How the Internet of Things Is Changing Marketing Forever

Act-On

But imagine it’s all right, because a week ago, your coffee machine alerted Amazon, “Hey, this lady is almost out of coffee, so let’s get more ordered now before there’s a crisis over here.” In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. For example, Walgreens recently partnered with Aisle411 and Google Tango to create an app that would serve up faster, more relevant in-store experiences leveraging IoT. Amazon is also meeting customers where they’re at through their IoT development called “Dash Buttons.”.

Is Marketing the new Sales?

It's All About Revenue

Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

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How Mobile Commerce Is Changing the Way We Shop

Hubspot

The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. Many use mobile devices to do a cursory price check while in brick-and-mortar stores. This is great news for all shoppers who search and buy from their phones and tablets. Who’s Shopping on Mobile Devices?

Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services.  Such understanding leads to identifying new market segments, new pricing strategies, new product innovation roadmaps, and improved customer engagements. by Delwar Hossain. For good reasons too.  Convergence of Behaviors.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Boosted posts leave you fewer options for bidding, targeting, and pricing. What a steal.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is how an ad from Amazon looks in the News Feed on a desktop: Here's what makes this ad great: It's visual. Boosted posts leave you fewer options for bidding, targeting, and pricing. What a steal.

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

” The plugins below provide various levels of functionality, customizability, price, popularity and other features. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free (standard) or $39 (upgrade). Price: Free. Price: Free. The  plugin’s features will make shipping both physical and digital products easy, and you can experience the Amazon S3 integration for all of your digital products. Price: $21.

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines. The Rise of Omnichannel. This goes well beyond SEO.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

Consulting an expert on a site like Clarity ensures you have a solid plan in place and head in the right direction. 4) Amazon Self Publishing. Amazon dominates the internet with over 244 million users in 2016. As we move forward, Amazon will prove to be more and more effective as a lead generation strategy for marketers. So what? Who cares about some mobile game? Be that guy!

Four Trends Elevating Marketing as the Key Business Engine

Act-On

According to a report by CEB and Google , “Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.”. In such a company (Amazon or Zappos, for example), marketing assumes the role of sales as well as traditional marketing. Many SAAS companies, especially those with low price points, have moved closer to a marketing-only model.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. possible self-delusion (her hair might not look so great), and commercial machinations (is that really a sale price for those shoes?). Et cetera. It is.

The new Superpowers: CCS Predicts

Earnest about B2B

There are already front-runners like Google who are using machine learning to slash their cost base (it’s helped Google deliver a 53% increase in revenue in last 2 years with only 4% increase in CapEx). Cloud costs less and less and less: Amazon has reduced its prices 52x since it first launched Amazon Web Services. By all accounts big, big changes are afoot.

Why Meaning Matters More than Noise

B2B Marketing Unplugged

Google, Facebook and Kindle are obvious examples, but so, too are the neighbourhood cafes which claim our Wednesday mornings, the bands we simply can’t go to the gym without and the political candidate who forces us to rethink a position. The usual suspects are trotted out as grand examples of meaningful brands, including Apple, Disney, Ikea and Amazon. Tell our story.

The Pros and Cons of Popular Ecommerce Payment Options

Hubspot

Google Wallet. With Google Wallet, consumers sign up through their Google+ accounts, enter payment information there—much like PayPal, really—and then never need to pull out the credit card again. Because Google keeps all the information, there really aren’t any security concerns on your part. It’s all up to Google to keep that information safe. BitCoin. Intuit.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. Google Scholar : Books, studies, whitepapers, theses, abstracts and court cases are all easily searchable. Google Finance : Real-time stock market data. Google Public Data Explorer : Datasets on worldwide economic development, human development, and global competitiveness. No worries.

Why Marketing Needs to Fix the Customer Experience

B2B Marketing Unplugged

When we aren’t on the defensive, we can ask for ideas about making our products better and we can test messages and features and pricing. We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. This is why I think marketing ought to own CEM. Namaste, my friends.