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Dynamic pricing done automagically

Biznology

Replace your pricing strategist with  Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.

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Why Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. If competitors, such as Asus, Nook.

Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

3 predictions for online marketing in 2016

Biznology

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. What is AWS? The Takeover. You simply provision the amount of resources you need. We’ve taken the leap, have you?

5 Steps to Launching Your First Product on Amazon

Fathom

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results.

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

We cannot buy something without price checking it thoroughly. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Only research and purchase products online through Amazon. You can make these changes today, without any change in Amazon’s marketing.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like?

Search 101

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff.

What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble

Hubspot

Imagine an app where you can you look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Those things and more could be possible thanks to Google Glass, and they might not even be so far away, says tech pundit Robert Scoble. Moreover, Google Glass could actually change the nature of what marketing is. It just makes so much sense.”.

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You’re doing a terrible job with search and social

Biznology

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content. You’ve a Chequered Past. And why?

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I put my Sales money where my CRM mouth is

Biznology

At first, I thought that would be Nutshell CRM but after a 20-day trial of both Base CRM , which I just stumbled upon doing a cursory Google search, and Nutshell, I chose to put my money down on Base. Well, Nutshell and Base were neck-and-neck: they both integrated perfectly into my Google Apps for Business and stalked me via email and calendar, which I demand. It never happened.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors.

Social Media Explained. Really.

grow - Practical Marketing Solutions

This unique perspective has earned rave reviews from thousands of executives and now I have turned this concept into a book, which I am proud to say is available on Amazon starting today:  Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Buy Social Media Explained now on Amazon. So I have this problem. There is no guilt trip or heavy sales pitch.

Modern Consumer Behavior in an Omni-Channel World [Infographic]

Hubspot

Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers. The pricing race to the bottom is cutting into the margins of most small and mid-sized retailers –– and it’s a bit unclear for most on who to back out of this situation. Ecommerce

Is Marketing the new Sales?

It's All About Revenue

Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

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Are your website searchers looking only for your brand names?

Biznology

They say things like, “We think they are doing their early searches in Google before they have a brand preference, and later they come to us when they know what they want.” Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. When you want to find a book, you probably don’t search Google.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others.

Your website sucks

Biznology

Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Your site’s probably on an over-priced proprietary system that some web developer sold you for quite a lot of money. Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship.

How Mobile Commerce Is Changing the Way We Shop

Hubspot

The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. Many use mobile devices to do a cursory price check while in brick-and-mortar stores. This is great news for all shoppers who search and buy from their phones and tablets. Who’s Shopping on Mobile Devices?

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

” The plugins below provide various levels of functionality, customizability, price, popularity and other features. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free (standard) or $39 (upgrade). Price: Free. Price: Free. The  plugin’s features will make shipping both physical and digital products easy, and you can experience the Amazon S3 integration for all of your digital products. Price: $21.

Four Trends Elevating Marketing as the Key Business Engine

Act-On

According to a report by CEB and Google , “Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.”. In such a company (Amazon or Zappos, for example), marketing assumes the role of sales as well as traditional marketing. Many SAAS companies, especially those with low price points, have moved closer to a marketing-only model.

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines. The Rise of Omnichannel. This goes well beyond SEO.

15 best Big Data companies and why they stand out

Biznology

Its founders previously worked at Google and Intel and are determined to apply their background in machine learning and data analysis to help consumers make better shopping decisions, especially since Roundforest is already reaching more than 10 million users a month. Pricing is monthly, eliminating costly up-front fees. Features source: McKinsey ). PALANTIR. billion in revenues.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. Google Scholar : Books, studies, whitepapers, theses, abstracts and court cases are all easily searchable. Google Finance : Real-time stock market data. Google Public Data Explorer : Datasets on worldwide economic development, human development, and global competitiveness. No worries.

The Pros and Cons of Popular Ecommerce Payment Options

Hubspot

Google Wallet. With Google Wallet, consumers sign up through their Google+ accounts, enter payment information there—much like PayPal, really—and then never need to pull out the credit card again. Because Google keeps all the information, there really aren’t any security concerns on your part. It’s all up to Google to keep that information safe. BitCoin. Intuit.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The online onslaught led to outages and snafus for some retail websites, including Target, Neiman Marcus, and Amazon. drive to a store, and then wait in line to get a discounted TV set we could have ordered online for the same price – and had shipped to our home for free. This year, shoppers spent $5 billion on themselves in the first 90 minutes, and more than $14.3 Well … everything.

Why Meaning Matters More than Noise

B2B Marketing Unplugged

Google, Facebook and Kindle are obvious examples, but so, too are the neighbourhood cafes which claim our Wednesday mornings, the bands we simply can’t go to the gym without and the political candidate who forces us to rethink a position. The usual suspects are trotted out as grand examples of meaningful brands, including Apple, Disney, Ikea and Amazon. Tell our story.

B2B 44

How Big Data is Driving Business Growth

It's All About Revenue

Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? Big Data Builds Community. Big Data Drives Revenue.

13 Essential Features for Taking Payments on Your Website

Hubspot

Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person. If you're a customer but don't have the HubSpot Website Platform, SSL is available for purchase. (To find out more, contact your Customer Success Manager or visit our pricing page.). 6) Credit Card Logos and Security Seals.

Why Marketing Needs to Fix the Customer Experience

B2B Marketing Unplugged

When we aren’t on the defensive, we can ask for ideas about making our products better and we can test messages and features and pricing. We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. This is why I think marketing ought to own CEM. Namaste, my friends.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Do you agree?”. link]. 2.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise also integrates today with Google Apps and the Amazon Redshift database. The Amazon Redshift connector means Openprise could feed a data warehouse or CDP available to other analytic and execution systems. Pricing of Openprise is based on data volume processed, not number of records. Openprise falls roughly into this second category. There also a free trial.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

Though Google gets roughly 3.5 If you want to buy a book of Amazon, you might do something like. Type in “Amazon” in the address bar. Google’s algorithm is designed to award navigational searches -- most of the search results point directly to the site that the user was navigationally searching for. Navigational Search. What It Is. Why It Matters.

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Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

We Google Chrome, swipe on non-sentient Androids and iDentify with iPhones, go DareDevil on Netflix and laugh at the same informational videos (Dude, have you seen the cat that farts and burps at the same time?). Americans only understand prices in Dollars. By Mars Dorian, {grow} Contributing Columnist. The CEO explained that yes, 80% of the world enjoyed them. moment. Forget it.

10 Brilliant Tips From Conversion Rate Optimization Experts

Hubspot

One of my favourite takeaways that I always come back to (with product marketing specifically) is from Joanna Wiebe. [It’s] her classic copywriting hack of mining Amazon customer reviews for copy. We used to have two cheaper pricing plans and would have people signing up who were just getting started in marketing or didn't really understand marketing. We've all been there. Start. A.

10 Handy Backup Tools for Your New Mobile Device

Hubspot

The app costs $4.99 on Google Play. 5) Titanium Backup. Created by a developer called Genie9 for the Google Play store, G Cloud Backup backs up your files, folders, photos/videos, music, SMS messages, contacts, external SD cards, call logs, and more using Amazon''s S3 cloud storage locker, which is secured with 256-bit AES encryption. Data Backup For Apple Devices. 1) iCloud.

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Why Local Search is Just Like Politics

Biznology

Price sensitivity. Are they highly price sensitive (pretty common for many purchases these days), or are they willing to pay more for greater value? Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” know, I know.

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. appealed to me.

17 Last-Minute Gift Ideas for the Marketer in Your Life

Hubspot

Where to get it: Amazon. Feedly Pro : When Google Reader closed its doors, Feedly was widely adopted as the replacement RSS reader. Can you really put a price on peace and quiet? If you can get over the price, this is an amazing gift for anyone who needs to focus throughout the day. Where to get them: Amazon or your local Bose store. We know.). Redeem it now.

How to Find the Right Co-Marketing Partner

Hubspot

If it’s going to a pricing page or something that’s not as top of the funnel, it signals that there is a hole in their marketing and conversion path -- they may not be a great co-marketing partner right now. image Source: SEMrush. 5) Google the company. Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. Let's get to it.