Martech Advisor

SEPTEMBER 11, 2019

According to Gartner, 84% of millennials are likely to be influenced to make a purchase based on user-generated content. Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. Privacy of consumers and patients is, of course, of paramount importance, so people must be properly informed so they can opt-in, plus safeguards and security must be built in to these systems. Twitter Handle. Twitter Handle.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Martech Advisor

MARCH 11, 2020

We’ve all encountered these: Tablet-equipped sales reps with customer purchase history in their hands; ATMs that deliver foreign currencies miles away from a hometown bank; voice-controlled Alexa ordering groceries direct from Amazon or high-speed faceless checkout at Amazon Go. Learn More: Missed the Digital Bandwagon?

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145