article thumbnail

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

article thumbnail

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. Read the full interview and our opinion on the research below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to win in B2B with Artificial Intelligence

Rev

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

article thumbnail

B2B2C: 8 winning web strategies

Sana Commerce

According to a recent Forrester report, many brands have become successful because they were as transparent as possible to the retail partners involved in their business and supply chain. With personalization, you should strive to give your customers the same “Amazon-like” experience they’ve come to expect.

article thumbnail

How to win in B2B with Artificial Intelligence

Rev

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

article thumbnail

B2B2C: 8 winning web strategies

Sana Commerce

According to a recent Forrester report, many brands have become successful because they were as transparent as possible to the retail partners involved in their business and supply chain. With personalization, you should strive to give your customers the same “Amazon-like” experience they’ve come to expect. Learn about B2B!

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

79% of B2B buyers share white papers with their coworkers. Forrester ). Amazon accounted for 44% of all US eCommerce sales. Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster states that “research gets millions of shares on Facebook.” Optinmonster). Optinmonster). LinkedIn ).

Stats 267