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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . A word about Amazon. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

Below we’ve featured some edited highlights straight from the talks, the Q & A, and added a few insights. But for some reason, in the tech driven industry we live in, there is a product-first, feature-first mentality in business. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC.

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