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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Click the book images to be hyperlinked to Amazon. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you.

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B2B Category Creators Episode 9 Transcript

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And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

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B2B Category Creators Episode 8 Transcript

Metadata

And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.