The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
Click the book images to be hyperlinked to Amazon. From the cofounder of Eloqua, the largest marketing automation platform for the enterprise, Woods discusses the complex B2B lead-to-sales process, demand generation strategy, and of course the lead nurturing process. Books are listed by funnel category. Brian Halligan, Dharmesh Shah.
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