ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon''s global e-mail director. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JANUARY 22, 2016

Dan McDade – PointClear : As lead quality improves (while quantity declines), sales will struggle to approach each prospect as a market of one. The “Amazon” effect will continue to force sales organizations to get clear on their differentiators, add more value to the customer experience or resign themselves to be replaced by a drone.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

MLT Creative

MARCH 14, 2011

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. Dan McDade of PointClear gives his three tips to help bridge the gap between sales and marketing. Check out his book, "The Truth About Leads,"on Amazon. Join us at BMA Atlanta! More info at www.bmaatlanta.com.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking B2B Sales PointClear 40

NuSpark Consulting

JANUARY 21, 2012

Click the book images to be hyperlinked to Amazon. Dan from PointClear gives B2B firms practical advice on how sales and marketing aligned can drive revenue and manage the lead generation process. I would look forward to discussion on any books you think should be on my “hall of fame” list. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100