Heinz Marketing

SEPTEMBER 26, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Can I run an 80-20 analysis of my marketing materials and say, look, whenever we put this type of slide in the deck, whenever we create this type of video, no one uses it. You can even ask Siri, Alexa and Google! That’s the wrong answer.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

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MAY 23, 2023

Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc. This is in contrast to making “educated guesses” and blindly following the “founders’ vision”. You can see this working out for companies like Netflix, eBay, Amazon, and Google.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

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AUGUST 18, 2021

Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. Using CRO as a more holistic tool for larger data analysis, 2. In many ways, this is just a reflection of what the FAANG (Facebook, Amazon, Apple, Netflix and Google) companies have known and practiced for the last decade.

Privacy 95

Privacy A/B testing Pricing Price 95

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MARCH 9, 2023

Google has teamed up with A/B testing vendors who also are its cloud partners (so these vendors use Google hosting, instead of Amazon Web Services or any other option) to work on the GA4 API that will allow data to travel to and from Google Analytics to your chosen A/B testing platform. This is NOT the case. Which features do you love?

Optimization 52

Optimization Paid Content Google Enterprise Management 52

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MARCH 9, 2023

Google has teamed up with A/B testing vendors who also are its cloud partners (so these vendors use Google hosting, instead of Amazon Web Services or any other option) to work on the GA4 API that will allow data to travel to and from Google Analytics to your chosen A/B testing platform. This is NOT the case. Which features do you love?

Optimization 59

Optimization Paid Content Google Enterprise Management 59

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MARCH 13, 2024

Full stack integration Omnichannel testing and tracking Fantastic support and education Cons: Can be overwhelming to set up due to the large number of options Some essential features require developer setup assistance Not the best integration with analytics Support: Call and email support, along with a basic knowledge base are available.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

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AUGUST 25, 2021

Start with Education (Don’t Skip This). Jonny Longden of Journey Further says 80% of your investment should be in people and 20% in technology: So, your first step in getting maximum ROI benefits from optimizing is educating yourself and your team on the right A/B testing processes and strategies. That’s where to start.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98