Forrester Report: The Birth Of The B2B Consumer
PathFactory
SEPTEMBER 12, 2018
It leads with what the company offers rather than what the customer actually needs or wants. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.
40 
Let's personalize your content