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June 2018 B2B Blog Post Round-Up

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ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ). Before you click away, hear us out. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data costs U.S.

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Full Stack Experimentation: A Comprehensive Guide

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Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space.