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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.”

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space. Source Ratings: TrustRadius: 8.0/10, 10, G2: 4.0/5