Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. The CTR or Click-through Rate measures how often people who are served an ad actually click on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served (i.e.,
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