Google Ads: The Definitive Guide (2018 Update)
SendX
SEPTEMBER 9, 2018
It takes the following things into account: Clickthrough Rate (CTR). Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text! Thanks to the high ad prices, and the fast evolving competition with huge budgets.
Let's personalize your content