B2B Marketing 2022 Trends
The Lead Agency
DECEMBER 6, 2021
The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. The likelihood of selling to an existing customer is 60-70%. According to the McKinsey report, e-commerce and videoconferencing now account for 43% of all B2B revenue.
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