Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? The only way to do that is by building a data-driven demand generation engine. Shiv Narayanan, Founder and CEO of How to SaaS, dove into this topic during DEMAND 2022. Shiv Narayanan, Founder and CEO of How to SaaS, dove into this topic during DEMAND 2022.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Websites and emails have to work harder and be more strategic about who they're targeting. . Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Websites and emails have to work harder and be more strategic about who they’re targeting. Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

NetLine

MARCH 17, 2020

We recognize that finding a suitable replacement for your branding, market awareness, and demand generation needs isn’t the same as what can be accomplished and discovered at a conference. Content-Centric Lead Generation . With this, we believe we’ve democratized lead gen. So what comes next? Addressing the Gap.

Planning 71

Planning Webinar Metrics Lead Gen Peer-to-peer 71