Google Ads: The Definitive Guide (2018 Update)
SendX
SEPTEMBER 9, 2018
Keyword Relevance to the ad group. Your ad text quality and relevance. Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text! Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.
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