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Google Ads: The Definitive Guide (2018 Update)

SendX

Keyword Relevance to the ad group. Your ad text quality and relevance. Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text! Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

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Delivering Episode 28: Seeing Into the Future With Oracle’s Chad S. White

Litmus

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. But at the same time, I do think there have been some really interesting lessons. So that part, I think, has been great.