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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

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Google Ads: The Definitive Guide (2018 Update)

SendX

The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. In this guide, I’m going to show you EVERYTHING you will ever need to dominate your competition on Google and make this powerful Ad Network work for you.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

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Delivering Episode 28: Seeing Into the Future With Oracle’s Chad S. White

Litmus

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. But at the same time, I do think there have been some really interesting lessons. So that part, I think, has been great.

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11 Best Video Conferencing Software

Single Grain

That said, Zoom has upped its security game given all the recent press and has gone so far as to purchase a security company to help implement end-to-end encryption. Video conferencing and conference calls are nothing new, but there’s never before been a time in which they’ve been such a necessity. Best Budget Option: FreeConferenceCall.com.