Amazon Content PointClear Sales Cycle 
MLT Creative
MARCH 14, 2011
Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his philosophy for achieving marketing and sales alignment. Join us at BMA Atlanta!
NuSpark Consulting
JANUARY 21, 2012
Click the book images to be hyperlinked to Amazon. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Content Marketing. Brian Halligan, Dharmesh Shah.
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