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Layering exegraphics and intent data to up your game (and your returns)

Rev

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. See White Hat SEO. Blog A regularly updated website or web page.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. See White Hat SEO. Blog A regularly updated website or web page.