Hubspot

JUNE 5, 2013

1) Amazon Ad Sales Surging. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. Who knew Amazon''s ads were doing so well? eMarketer just slashed its Microsoft ad revenue estimates in half.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. Forrester) CX programs that exceed management expectations are almost twice as likely to use customer personas.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40