Martech

JUNE 29, 2022

It’s impossible to talk about digital advertising (the machine that drives performance marketing) without addressing the $68 billion dollar elephant in the room— ad fraud. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

Biznology

DECEMBER 22, 2015

Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Happy holidays, readers! 1) Adaptive Websites. Even the freebie open source MySQL is actually capable of amazing things.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Single Grain

NOVEMBER 3, 2020

For most SaaS companies, the reasons to start content marketing are beyond compelling. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98