The Ultimate Guide to Developing Buyer Personas (with Templates!)
Single Grain
AUGUST 7, 2019
A friend with our best interest at heart, for example, will almost always be able to offer a more persuasive endorsement than a marketer whose sole reason for convincing others to buy is that his or her livelihood depends on making this sale. But don’t take a stab in the dark and assume you understand the people you want to attract.
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