60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. Companies that sell directly to consumers.
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