Amazon Business to Business Churn Rate CPL 
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Examples: Amazon, Apple, Nike. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. Learn more about how marketers can use APIs here.
Hubspot
MARCH 10, 2016
4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.
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