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BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads

MLT Creative

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. Failure of sales and marketing to accept accountability for influencing each step in the buying cycle. You cannot solve a sales shortfall when you have a six-month sales cycle and you're in Q4. Join us at BMA Atlanta!

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects.