article thumbnail

Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . Data is everywhere, and that represents a challenge and an opportunity to B2B marketers and our customers. If you can get your head around data, you can do extraordinary things with it. .

article thumbnail

7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data.

article thumbnail

Big screen personalization and CX: Thursday’s daily brief

Martech

Valencia said the aim of his team is to make Cinemark the Amazon of movie theaters — digital-first while reducing friction points in the shopping experience. Roku announced the introduction of a new app within the Shopify app store that will enable Shopify merchants to buy, build and measure campaigns across the Roku streaming platform.