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Intelligent, AI-Driven Content and Automation is the Future of B2B Digital Marketing

PathFactory

We are in the midst of a transformative change in B2B buying, accelerated by the pandemic and enabled by new artificial intelligence and machine learning tools, that are fundamentally changing B2B digital marketing to provide for more self-service and education at every stage in the buying journey. The timing could not be better.

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4 Ways to Get Started with Personalization

GreenRope

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Amazon does a great job of this.

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4 Ways to Get Started with Personalization

GreenRope

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

We are in the age of the customer, meaning they have more buying power than ever before. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Amazon does a great job of this.