The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics. For more information about the book, check it out on Amazon and on the book’s website.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics. For more information about the book, check it out on Amazon and on the book’s website.