Automated Customer Scoring - Going Beyond Leads
Anything Goes Marketing
OCTOBER 21, 2007
Automated Lead scoring is a term that many in the B2B world are familiar with. Amazon shows you related books on the same page of a book you are looking at. Tags: lead nurturing B2B B2C lead qualification Marketing Sherpa. Can you apply this same concept to customers? The B2C world does this all the time.
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