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60 Marketing Acronyms Every Industry Pro Should Know

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Examples: Amazon, Apple, Nike. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. WOM: Word-of-Mouth.

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The Ultimate Dictionary of Marketing Terms You Should Know

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2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Amazon, Apple, and Nike are primarily B2C companies. Learn how to run A/B tests here.). 6) Blogging.