Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Hubspot
OCTOBER 18, 2011
Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. Amazon, which is still a commercial company, or Netflix. They grew up on SMS and Facebook messaging. Slides From Session.
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