Webbiquity

JANUARY 24, 2023

TikTok continues to gain traction even as concerns grow about it being Chinese spyware. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Social Media Advertisements Advertising Spyware 307

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. Second, TikTok is Chinese spyware.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40