Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. Second, TikTok is Chinese spyware.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

JANUARY 24, 2023

TikTok continues to gain traction even as concerns grow about it being Chinese spyware. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40