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New Social Media Advertising Strategies for 2023

Webbiquity

TikTok continues to gain traction even as concerns grow about it being Chinese spyware. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. Twitter Facts and Stats.

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Will Clubhouse be the Next Apple?

Webbiquity

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. Facebook long ago lost its cool factor.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. Second, TikTok is Chinese spyware.

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What’s Trending in Marketing for August 2020

Stevens & Tate

As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Snapchat reports a 17% increase in revenues.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies.