DealSignal

APRIL 3, 2023

Poor quality or inaccurate customer data If sales and marketing teams don’t create standardized processes for the technologies they use, a lot can get lost in translation. When you’re dealing with bad data, it’s easy to point fingers at one another. FloQast was able to overcome its “bad lead” issue with on-demand lead enrichment.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

Poor quality or inaccurate customer data If sales and marketing teams don’t create standardized processes for the technologies they use, a lot can get lost in translation. When you’re dealt with bad data, it’s easy to point fingers at one another. FloQast was able to overcome their “bad lead” issue with on-demand lead enrichment.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. What will it do to their resource allocation and how will they provide the value?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100