Sales and Marketing Alignment: Best Practices to Drive Revenue
DealSignal
APRIL 3, 2023
Poor quality or inaccurate customer data If sales and marketing teams don’t create standardized processes for the technologies they use, a lot can get lost in translation. When you’re dealing with bad data, it’s easy to point fingers at one another. FloQast was able to overcome its “bad lead” issue with on-demand lead enrichment.
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