article thumbnail

B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. No, we’ve given it more pedestrian names, like “sales prospecting” or “cold calling.” They leverage LinkedIn and InsideView.

article thumbnail

#AskTeleverde – SOS in Sacramento

Televerde

That being said, I recently took over sales for a new B2B data analytics platform, and my tried-and-true cold-calling tactics just aren’t cutting it. When we do, they usually just tell us to put them on the do-not-call list, or that they aren’t interested. InsideView. I figure we need to try a more targeted approach.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

How are marketers planning to allocate budgets this year? Outbound Calling Tips from Johnny Bench - Smashmouth Marketing , September 10, 2010 When I was in college, one of my roomates used to watch The Baseball Bunch. InsideView (8). What percentage of Fortune 100 companies are on Twitter? Social Media Statistics. Media (258).