markempa

SEPTEMBER 28, 2010

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. Not anymore.

Demand Generation 120

Demand Generation Demand Cold Calling Allocation 120

Televerde

JANUARY 28, 2020

That being said, I recently took over sales for a new B2B data analytics platform, and my tried-and-true cold-calling tactics just aren’t cutting it. When we do, they usually just tell us to put them on the do-not-call list, or that they aren’t interested. InsideView. I figure we need to try a more targeted approach.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

B2B Marketing Zone Posts

OCTOBER 5, 2010

How are marketers planning to allocate budgets this year? Outbound Calling Tips from Johnny Bench - Smashmouth Marketing , September 10, 2010 When I was in college, one of my roomates used to watch The Baseball Bunch. B2B Marketing: Do you know how much your CEO really invests in demand generation? - InsideView (8).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40