Vision Edge Marketing

NOVEMBER 15, 2018

A study by MMAGlobal found there is almost no correlation between click-through rate and sales. Attribution is based on capturing touch point data over a historical period to determine which touch points are the most effective at which stages in the buying process to support investment allocations and produce higher aggregate results.

Marketing Attribution 151

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 151

B2B Marketing Analytics

FEBRUARY 4, 2019

The 2 commonly used metrics that demonstrate the impact of marketing are: Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing With these 2 metrics, organizations are able to quantify marketing driven engagement across the accounts and relate them to the impact on pipeline.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Analytics

FEBRUARY 24, 2020

The 2 commonly used metrics that demonstrate the impact of marketing are Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing With these 2 metrics, organizations can quantify marketing-driven engagement across the accounts and relate them to the impact on pipeline.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

AUGUST 2, 2020

There are numerous frameworks to track marketing’s impact but the 2 metrics that are my go-to when it comes to demonstrating the impact of marketing on pipeline and revenue are: Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing. Modern marketing analytics tools make it easy to deploy these frameworks.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

JULY 22, 2019

Across all marketing organizations (irrespective of the size, industry), the conversation now is moving more towards marketing ROI. The 2 commonly used metrics that demonstrate the impact of marketing are Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40