Salesforce Marketing Cloud

MARCH 15, 2024

For example, if my business offers project management software, it would be a good idea to create a series of videos about project planning tips or case studies showcasing some of my successful timeline implementations. You’re not going to use X if your business targets a visually-oriented demographic, right?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. When deciding on lead fit, you should be evaluating your lead’s demographics, their company’s firmographics, as well as their Budget, Authority, Need and Time (BANT).

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey. Before we talk about how to nurture leads, we must understand why lead nurturing is so important for the success of your business.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88