60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views.
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